Brevo MCP Integration

Brevo (formerly Sendinblue) is a marketing platform that combines email campaigns, SMS messaging, and CRM tools for growing businesses. The Brevo MCP integration with Weldable enables your AI agents to manage contacts, send transactional emails, and track campaign performance through natural language, so your marketing operations run with less manual effort.

Brevo supports email, SMS, and WhatsApp messaging from a single platform. Your agent interacts with all of these channels through Weldable, handling contact management, campaign queries, and transactional messaging in one conversational interface.

Use cases

Add and segment contacts automatically

Your AI agent can create new contacts in Brevo, assign them to lists, and set attributes based on data from other systems. When a user signs up for your product, the agent adds them to the right Brevo list with the correct segmentation attributes, ready for targeted campaigns. Pair this with your CRM to keep marketing lists in sync with sales pipeline stages.

Send transactional emails on triggers

Your agent can trigger transactional emails through Brevo when specific events occur in your workflow. Order confirmations, password resets, or onboarding welcome messages can be sent by telling the agent which template to use and who should receive it. This works for any event-driven communication that needs to go out reliably and quickly.

Report on campaign performance

Ask your agent to pull open rates, click rates, and delivery statistics for recent Brevo campaigns. The agent can compare performance across campaigns and deliver summaries to Slack or Google Sheets, keeping your marketing team informed without logging into the Brevo dashboard. Track trends over time to identify what content resonates with your audience.

How it works

Connect Brevo to Weldable using your API key from the Brevo account settings page. Once connected, your AI agent manages contacts, lists, templates, and campaigns by interpreting your natural language requests and translating them into Brevo API calls. Weldable handles authentication for every request and manages rate limiting automatically.

Tips

Use list-based segmentation. Brevo organizes contacts into lists for targeting. When adding contacts, specify which list they belong to so your campaigns reach the right audience. Clear list organization makes your agent's work more predictable and your campaigns more targeted.

Reference email templates by name or ID. Brevo's transactional email system uses templates with predefined layouts and variables. Mention the template name or ID when asking your agent to send emails so it selects the correct one and fills in the right variables.

Monitor deliverability after bulk imports. If your agent adds many contacts at once, keep an eye on your sender reputation. Brevo tracks deliverability metrics that can help you spot issues early. A sudden spike in bounces or complaints can affect your sending domain's reputation.