Google Ads MCP Integration

Google Ads is the largest online advertising platform, letting businesses create and manage search, display, video, and shopping campaigns to reach customers across Google's network. The Google Ads MCP integration with Weldable gives your AI agents access to campaign data, performance metrics, and ad management through natural language, so your marketing team can get insights and make changes faster.

Use cases

Pull campaign performance summaries

Your AI agent can query Google Ads for key metrics like impressions, clicks, conversions, cost per click, and return on ad spend across your campaigns. Ask for a daily, weekly, or monthly summary and the agent delivers it to Slack or Google Sheets, saving your team from building custom reports in the Google Ads interface.

Monitor budget pacing

Ask your agent to check how your campaigns are pacing against their daily or monthly budgets. The agent can flag campaigns that are overspending, underspending, or approaching their budget limits, giving your marketing team early warnings before budgets are exhausted.

Compare ad group and keyword performance

Your agent can pull performance data at the ad group or keyword level and compare metrics across different segments. This helps your team identify top-performing keywords, spot underperforming ad groups, and make data-driven decisions about where to allocate budget.

How it works

Connect your Google Ads account to Weldable through OAuth on the integrations page. Once authorized, your AI agent can query campaigns, ad groups, keywords, and performance metrics using natural language. Weldable translates your requests into Google Ads API calls and handles authentication and token refresh automatically.

Tips

Specify the campaign or account. If you manage multiple campaigns or accounts, mention which one your request applies to so the agent returns the correct data.

Include date ranges for performance queries. Google Ads stores extensive historical data. Providing a specific date range keeps the response focused on the time period you care about.

Start with read-only access. Campaign data is valuable, and changes can affect live ad spend. Begin by using your agent for reporting and analysis before enabling campaign modifications.